THE BRAND
OUR
STORY
AT THE BEGINNING OF THE STORY
THERE IS A MEETING
OF IGOR (ALIAS WILL)
AND ARNO (ALIAS WALT).
WILL ET WALT ARE NEIGHBORS
Will creates video games and sees his friends at work getting bogged down, sitting for days in front of their screens. He’s sure if there was a standing desk that didn’t look like hospital furniture, his pals would take the plunge.
But Will doesn’t know how to do anything with his 10 fingers … Walt designs sports equipment He loves his job, but for him, working on the product is not just drawing it on a computer. Walt loves tools, real ones … and wood too. He also knows how to use his hands.
Will & Walt quickly realize that they have things to do together.
They sayto themselves that designing and building an office that would make you want to work differently…. would be a good start!
THE BRAND
OUR
STORY
AT THE BEGINNING OF THE STORY
THERE IS A MEETING
OF IGOR (ALIAS WILL)
AND ARNO (ALIAS WALT).
WILL ET WALT ARE NEIGHBORS
Will creates video games and sees his friends at work getting bogged down, sitting for days in front of their screens. He’s sure if there was a standing desk that didn’t look like hospital furniture, his pals would take the plunge.
But Will doesn’t know how to do anything with his 10 fingers … Walt designs sports equipment He loves his job, but for him, working on the product is not just drawing it on a computer. Walt loves tools, real ones … and wood too. He also knows how to use his hands.
Will & Walt quickly realize that they have things to do together.
They sayto themselves that designing and building an office that would make you want to work differently…. would be a good start!
ONE BRAND, ONE PRODUCT
THE BRAND
“WE EXPLAIN TO YOU …”
WILL & WALT
WILL & WALT IT’S 2 PARTNERS,
BUT NOT ONLY …
WILL
in English: determination, the future
WALT
en anglais : WorkingALTernative
A CLEAR VISION:
“in the future we will work in an alternative way”
“ .. & ALSO
THE FLIPBOARD “
INSPIRATION FROM ITS DESIGNER:
BOARDING SPORTS.
FLIP
rotational movement and figure of speech
“Anglo-Saxon” term designating the board, an essential element of all these practices.
OUR
VALUES
“ BREATHE,
IT INSPIRES
US “
DYNAMIQUE
“Outdoor sports and sliding in particular are our passions as well as essential sources of inspiration which we cultivate on a daily basis. Our entrepreneurial project is constantly nourished and enriched by the energy provided by these sports, but also by the humility they require in the face of challenges and demands, state of mind, and the values shared by members of the sports community. This gives Will & Walt a young, strong and dynamic identity! “
“NATURE
IS
OUR
RESPONSIBLE
PLAYGROUND “
“We live responsibly and protect the environment as much as we can. We are committed to a responsible and reasoned approach so we try to be careful, the stakes are too high. We have chosen to promote ‘Made in France’, selecting our partners for their sustainable quality approach and their commitment to the planet. “
“THE DREAM
IS THE ESSENTIAL
COMPANION
OF CREATION “
CREATIVE
“We are committed to encouraging change, to freeing our minds and ideas to break from conformity and established thought patterns. We support personal initiative, risk taking, and different ways of thinking. After spending so much time sitting behind our screens creating products to allow people to move, to be active, to play sports…. It had to change! We wanted to get into the action, get moving and make things happen by creating an office that makes you want to work differently, to be on the move, to collaborate. Each of us appreciates our life better if we also appreciate the time spent at work. And we live our life better if we are healthy. ”
“THE BETTER LIVING
AT WORK
IS SOURCE
OF HAPPINESS
AND HEALTH “
AUDACIOUS
“We are committed to encouraging change, to freeing our minds and ideas to break from conformity and established thought patterns. We support personal initiative, risk taking, and different ways of thinking. After spending so much time sitting behind our screens creating products to allow people to move, to be active, to play sports…. It had to change! We wanted to get into the action, get moving and make things happen by creating an office that makes you want to work differently, to be on the move, to collaborate. Each of us appreciates our life better if we also appreciate the time spent at work. And we live our life better if we are healthy. ”
