Our brand
HISTORY.
The story begins with a meeting between IGOR (AKA WILL) and ARNO (AKA WALT).
Will & Walt
ARE NEIGHBOURS.
Will creates video games and watches his buddies at work get bored, sitting in front of their screens for days on end. He’s sure that if there was a sit-stand desk that didn’t look like hospital furniture, his buddies would take the plunge.
But Will can’t do anything with his 10 fingers… Walt designs sports equipment. He loves his job, but for him, working on a product means more than just drawing it on a computer. Walt loves tools, real ones… and wood too. And he knows what to do with both hands.
Will & Walt soon realize that they have things to do together.
And they thought that creating a sit-stand desk brand that designs and manufactures quality ergonomic furniture that would make people want to work differently… would be a good start!
A unique concept is born!
One brand, one product
THE BRAND, "LET US EXPLAIN"
WILL
stands for: determination, the future
WALT
Stands for: WorkingALTernative
Our VISION is CLEAR:
” In the future we will work in an alternative way “
” .. & ALSO
THE FLIPBOARD
OF ITS DESIGNER’S INSPIRATION:
BOARD SPORTS.
FLIP
is the rotational movement and the trick
is the essential element in all these practices.
2 friends, as you may have heard, but that’s not all…
Our
VALUES
- DYNAMIC
“BREATHING INSPIRES US
“Outdoor sports, and board sports in particular, are both our passions and essential sources of inspiration, which we cultivate on a daily basis. Our entrepreneurial project is therefore constantly nourished and enriched by the energy these sporting practices give us, but also by the humility they impose in the face of challenges, by the demands they imply and by the state of mind and values shared by members of the sporting community… This gives our French sit-stand desk brand a young, strong & dynamic identity! “
“NATURE IS OUR PLAYGROUND
“We live responsibly and do everything possible to protect the environment on which we depend so much. We are committed to conducting our project in a responsible and reasoned manner. The stakes are too high. We have chosen to promote Made in France by selecting our partners for their sustainable quality approach and their commitment to the planet.”
- RESPONSIBLES
- CREATIVE
“DREAMING IS THE INDISPENSABLE COMPANION OF CREATION”.
“Insatiable creators, we are constantly dreaming up and designing products that could change the way we and our customers look at things, at established frames of reference and perhaps at the world. We believe we can change the way we produce and consume everyday products. That’s why we regularly travel the world and feed off all the good ideas, concepts and philosophies that improve our lives.”
“BETTER LIVING AT WORK IS A SOURCE OF HAPPINESS AND HEALTH”.
“We’re committed to encouraging change, freeing our ideas and minds to break with conformism and established patterns of thinking. We support personal initiative, risk-taking and different ways of thinking. After spending so much time sitting behind our screens creating products to get people moving, active, exercising…. It had to change! We wanted to put ourselves into action, get things moving and make things happen by creating an desk that makes you want to work differently, to be in motion, to collaborate. We all enjoy our lives more if we also enjoy our time at work. And we live a better life if we’re healthy.” And we live our lives better if we’re healthy.”
- AUDACIOUS